Is website translation necessary? The answer is definitely yes. Why? It is pretty obvious.
First, having a website means that you want more people to know your company’s products, want to expand the market for your company’s products, win more customers, and maker more profits through it.
Second, if the website is written in Chinese, it means that the customers you had or want to have is mainly speaking Chinese. To be more straightforward, your customers are mainly from mainland China.
Third, there are many products on the market that are in demand by both Chinese and foreigners. So if your product is also useful in countries and regions other than China, why not enter and dominate this market, thereby increasing your company’s turnover and earning more profits? After all, in many English speaking countries, their foreign exchanges are much more valuable than our RMB.
Based on the above three points, should we immediately translate our official website accordingly?
But another problem arises? Which language would be more appropriate to translate into? As far as I know, one out of every five people in the world can speak English, and English is required in many formal international situations. Among them, there are 6 countries where English is their mother tongues: the United Kingdom, the United States, Australia, New Zealand, Canada and Ireland; the countries and regions where English is their first languages include Australia, the Bahamas, Ireland, Barbados, Bermuda, Guyana, Jamaica, New Zealand, St. Christopher and Venice, Trinidad and Tobago, the United Kingdom and the United States; and there are now 45 countries that use English as their official languages, including the United Kingdom, Australia, the Bahamas, etc.
Now, you know how important the status of English is! Therefore, there is no doubt that you should translate the Chinese website into an English website, and include people who speak and understand English into your company's business landscape to further generate revenue for the company.
If you want to better introduce your company's products, more accurately convey the uses and benefits of your company's products, and let people better understand these products and then purchase these products, you must obtain professional translation results. At this time, it is necessary to find a certified professional translator. For Chinese websites, only a professional Chinese-to-English translators is need. For English websites, if you want to win customers who mainly speak Chinese, a professional English-to-Chinese translator is enough.
Therefore, website translation is still necessary and should be implemented as soon as possible to avoid missing business opportunities!